JAMMU, NOVEMBER 03: In a major push to strengthen grassroots healthcare delivery across the Union Territory, Mission Director, National Health Mission (NHM), J&K Athar Aamir Ul Shafi Khan today inaugurated the Divisional-Level Training of Trainers under the Anaemia Mukt Bharat (AMB) Abhiyan.

The intensive training programme is designed to translate the newly revised AMB framework shifting from the earlier 6x6x6 approach to a more robust 7x7x7 strategy into effective, ground-level action across all districts of Jammu and Kashmir.

Addressing the participants, the Mission Director underscored that combating anaemia demands active community engagement and flawless execution at every single healthcare tier, right down to remote health centres.

“Our priority is to ensure that Iron and Folic Acid supplementation reaches every targeted beneficiary without interruption and that our digital tracking is precise, transparent and seamlessly integrated,” Shri Athar Aamir Ul Shafi Khan noted during his address.

The programme focuses heavily on implementing the 7x7x7 strategy to drive higher consumption, strict compliance and deeper community participation through Jan Bhagidari across J&K. A core component of the training centres on empowering the digital frontier, featuring hands-on modules for the AMB Mobile App, the T4 Campaign and robust beneficiary-level digital line-listing to ensure continuous tracking, follow-ups and complete care until recovery.

Furthermore, the Mission Director emphasized the absolute necessity of maintaining uninterrupted, zero-stock-out availability of Iron and Folic Acid (IFA) supplements for all targeted beneficiary groups across every district and block in the Union Territory.

The training programme is being imparted by certified Master Trainers and resource persons from the State Health Society/SPMU, NHM J&K, following their specialized national training under the Ministry of Health and Family Welfare (MoH&FW), Government of India. These experts demonstrated portal navigation, real-time data entry protocols, workflow validation and grievance redressal mechanisms to guarantee seamless digital reporting across all tiers of public healthcare.

The inauguration witnessed enthusiastic participation of District Programme Managers (DPMs), District Monitoring & Evaluation Officers (DMEOs), Block Monitoring & Evaluation Officers (BMEOs), RMNCH+A Consultants and other members of the department.

By blending cutting-edge digital monitoring with compassionate community outreach, NHM J&K is taking a firm, decisive step toward a healthier, anaemia-free future for the children, youth and mothers of Jammu and Kashmir.